Research Into Potential Target Audience

The Title of the Magazine above: Rock Sound           Source: Google Images

The magazine states that 55% of their audience is female which is quite surprising because this genre is generalised as the male music. Their target audience is quite young aged from 15 to 26 years old with a quantity of 715,000 people.  Their target audience is also very interested in fashion and concerts because they spend £250 million on gigs/concerts and £265 million on fashion of their choice. However, their target audience discover new music and change their music preference very frequently meaning that the magazine has to keep up with new trends and music in order to keep their target audience and their potential new customers because their friends buy based on their recommendation.  On the other hand, more than half of their target audience follow them on their social media and buy their new prints frequently.

The Title of the Magazine above: Mixmag                  Source: issuu.com

This magazine states that the top countries that buy their content are United Kingdom, United States and other. Their target audience is mostly male which is 59% compared to 41% of female audience and people with ages from 18 to 24 are most likely to buy the magazine meaning that they also have young viewers because the magazine states that the median age is 24 years old. Mixmag's most popular social media is Google+ followed by Facebook, Soundcloud and Twitter which is quite surprising because Facebook is the most frequently used social media. The magazine states that their target audience also spends most of their income on nights out, clubbing, music, latest mobile phones and tech/DJ Equipment with a majority living in the city and are single. They also state that their audience is loyal because nearly 80% do not buy or read another music magazine and spend little time watching TV. This means that the magazine needs to find new ways to advertise their content, instead of advertising it on TV, they could use posters or online advertising.

My Target Audience:

I would describe my target audience and young adults of both genders, most likely a majority of males  aged between 16 to 15 years old living in a city.

Their interest may include: Clubbing, Social Media, Gigs/Concerts, Fashion and latest mobiles. These factors could help me in my magazine development, I could grab their attention by including their interests on my front cover such as giving away free concert tickets or CD's if they buy my magazine.