Evaluation Question 5 - Attracting Target Audience And Choices Made In Production.

Question 5 - Created with Haiku Deck, presentation software that inspires;

My initial design and my final product ended up looking fairly similar in terms of layout and design. Additionally, I changed the colour scheme, text, model's pose and the graphics which improved the overall look of my magazine. I already decided on my model's costume, therefore I had it on my front cover plan.
I researched few magazines and Dub-step art and textures to help with the production of my magazine. I found out that dub step has a lot of neon colours such as turquoise and yellow and a lot of dark colours such as ocean blue and black. I decided I'm not going to use black because it isn't very eye-caching and makes the magazine look plain and un-professional. Therefore, I used ocean blue. A big amount of Dub-step art is extremely colourful and 'artificial' which matches well with it's music style, however chill-step is more natural and calming so I decided that I am not going to use too many colours but instead, use a stricter colour scheme so it's not too busy and it's not too plain and keep it busy and engaging for the readers yet at the same time match with the genre.

In my original plan, There wasn't many things overlapping the masthead as I thought by not overlapping it, it looks more professional, However, I found out that most magazines such as Rock Sound, Rolling Stones and  Kerrang cover up their Mastheads with graphics and the Model, so I decided to do the same because by overlapping the text, it creates a a 3D effect which makes it stand out and at the same time, makes the model 'pop out' of the magazine.

 A lot of music magazines portray their models on the front page as simple and emotionless (usually wearing plain colours and simple clothing such as a grey T-shirts and black trousers).However, this is not the case with fashion magazines as they usually make their models very colourful, engaging and at the same time make their models perform some unusual poses. I wanted my magazine to be engaging therefore it was influenced by fashion magazines and a music magazine called Mixmag magazine. I wanted my magazine to have a happy mood, therefore I made sure my model appears unique compared to the plain magazines and I also made it colourful to match with the mood I was trying to convey.

The title was a major production change, I made it bigger, changed the position of it and I also changed the colour as it originally was a lighter shade of blue. For the title, I added some graphics such as the scratch and the windmill on a letter ''L'' to make it really stand out from other text within the front cover. I have noticed that it is common in dubstep magazines to have titles that stand out, one example for this is Rocksound magazine with the issue that featured Skrillex in their front cover. Rocksound magazine also has a graphic splash on the title on the letter ''L'' as well which makes it look more interesting than other texts and titles  from other magazines.

There was another thing I had to keep in mind, which was how my model was dressed. I needed to know what clothes are in style so my target audience would relate to the model and buy the magazine. This is the reason why I dressed up my model in a fashionable outfit.