Idea Update

Ideas for my front cover

The Price: I believe that the price will vary between £3 to £6 because my pricing question was an anomaly. My target audience are mostly teenagers and they wouldn't pay more than £6 on a magazine since most of my target audience are not employed. The barcode will be on the bottom right hand side because thats where they are located internationally.

Masthead: I will be having my masthead in big letters with a font similar to Bauhaus 93 either in the middle or the upper part of the magazine. The name of this masthead will be ''Chillstep Vibes". I've decided to use 'Vibes' because it represents a person's emotional state or atmosphere meaning that it informs the viewers that my magazine is mainly focused on good music they will most likely enjoy. I want my masthead to stand out and also follow a nice colour palette, meaning that I'd like my masthead to either be yellow or blue. I could also use a complimentary colours, for example if my main magazine cover is yellow, I'll use a shade/tone of purple since it's an opposite. This will attract the attention of the audience since the colours are extremely different. I want my masthead to have an originality to it so I believe I'll add a logo or a special font to the letter C or V.

However, the overall colour palette of the magazine could involve some soft shades and pastel colours since my genre is very soothing. For example, the background could be smooth peachy or heading to orange and the masthead could be dark blue or green (complimentary colour) It is easy to see and is eye-catching but at the same time it's gentle and calm. It will also match with my models hair colour since it's red, which means that its an analogous colour which will also give this magazine a great colour scheme. This will appeal to both genders equally as I'm not using a stereotypically 'girly' and the female model will appeal to both genders as the majority of males are attracted to females and all females are likely to buy a magazine with their own gender on the cover.

Model: behind or underneath the masthead, there will be a model in a winter jacket doing an 'exciting' pose by laughing, smiling and appearing very lively. There will be a strong background lighting, main, and fill lighting. I also think I will be needing a golden reflector in order to make her skin look natural. The reason why I want her to look lively is because I want her excitement to represent our magazine and make a potentially positive audience.

Title: The title will most likely have capital letters and probably an explanation mark because it appears louder while the audience reads it. This implies that the title will look exciting and it appears more important than the cover line. I believe I'll be placing the title in the middle of the front cover which will inform the readers of my main article. Although, an explanation mark may appear informal, but since my audience are not highly mature meaning that this type of 'fun' and 'informal' language might appeal to them since it adds emphasis.

Puffs: I want a slightly crowded layout in order to make the magazine look busy and full. However, I do not want to expose all of my information within the magazine cover because not adding too much infromation adds interest to the readers who will view the front page. I also want to add a free giveaway on the front cover such as "Free CD inside" in order to increase the chances of my magazine being being bought. I'll also include small thumbnail pictures of other bands either in concerts, their album covers or just them recording their pieces of music.

Ideas for my contents page

The colour scheme of the contents page will be highly similar to the front cover following the same colour theme, however, I believe I'll add an extra colour for the font or anything that I want people to look first. For example, if my palette is blue, yellow and peach, I could add a fourth colour such as hot pink or electric blue in order to make things really pop out. I want the colour theme to match with the front cover because it adds flow to the magazines and it makes it look more professional.  The title 'Contents Page" will be in medium to large on the top of the page because I want it to stand out in order to inform the reader what the page is about. This page will also have pictures that match with the content's topic and it will have numbers on top of it for guidance and the information will be split in different categories.

The contents page will also have a preferably different model wearing a different outfit and and having a different pose in order to make the page more busy and lively. I believe she will be either listening to music or looking very calm and relaxed because 'relaxing' is about my music genre, compared to the model in the main front cover.She will be wearing a different outfit because it adds more variety to the magazine. The lighting isn't going to be focused on the back light as much as the model in the front cover, instead, I will use main light from the front of the model, getting rid of shadows on the face which make her look more youthful.

The contents will be on the right side of the page having subheadings with an eye-catching colour and in bold thick letters in order to capture the viewer's interest that will make him or her continue reading the magazine.  Next to the contents, there will likely be a number guiding the audience throughout the magazine pages.

Double Spread

The double spread page will be mainly focused about an artist (model) from the front cover page because I'd like my double spread to be my main article which will likely be an interview of her. The double spread will also have a nice flow acting as if it's one page, instead of two separate ones. Furthermore, the first letter of an article or an interview which is focused on the artist will be abnormally big which will capture the viewers attention and make them continue reading the article. On the top of the double page, there will be a huge title which is overlapped by the picture of a model which will be the main topic of a magazine. The background colour would be preferably simple such as white or ashy white, it will make it look more professional, however I would still like to include few things from my chosen colour theme, but in a less intense way such as a blue or a yellow title. I want my model to capture most of my audience's attention since they believe that it's the first thing they observe (from the questionnaire).

The main font should be easy to read and also look professional in order to have a nice impact towards the reader. The text will be a dark colour such as black because it's easy to read and it's also easy on the eye making the reading experience more enjoyable. The font in bold would be things that are important such as the names (in an interview) or sub-titles in an article. The paragraphs will be arranged on the right side of the double spread, whereas the model will be on the left.

3 Point Lighting Research

What is 3 point lighting?

3 point lighting is a common lighting method when there is three sources of lighting that includes the High Key, Low Key and Fill lightings. This set up is usually used for photo shoots, CGI and films. All three lightings are equally as important because each one has a role meaning that this method is easily manageable for photographers 

Source: Google Images

Functions of each equipment together

For example, the High key is the main lighting source which shows off the features of a model the most as it is the brightest one out of the two other ones. It usually has the most influence to the subject as it's the brightest and the most noticeable one. This equipment is almost always placed to one side (left or right) of the camera or the subject in order to create a shadow on the other side and light up the other creating a sight silhouette from the background and enhancing the colours of the main subject. This trick also creates more depth to the photograph or the model. High key lighting is important because it can create a certain mood and tension between the audience depending in what environment, colour and contrast it is used in.

The Fill Lighting is also important because it fills in the shadows which are created by the High Key. This equipment is placed mostly on the opposite side of the High key and it is mostly less intense in terms of colour and brightness meaning that it is a lot softer than the main Key lighting, this technique is also useful because it softens the shadow made from the Key. This effect is achievable if you move the equipment slightly further away or use a spun. Fill Lighting gives the image or the film a sense of dimension as if the subject is right before the viewers eye and it might show off the details of the subject in the shadowed area.

Finally, The back light called the Low key has a purpose of providing highlight and definition around the subject's outlines which creates a silhouette and separates the subject from the background which provides a 3 dimensional look. This piece of equipment is usually placed behind the model from the rear so the camera does not see it.

Functions of each equipment on it's own 
High Key:
Each individual lighting will look different without the other two. For example, High Key lighting will create and intense shadow if it is used from the side making the mood of the scene look serious or even mysterious as the facial parts of the model are absent. This can be used in horror films to create suspense. If the light is used from the front, it can make the model look youthful because the light from the front won't create any shadows on the face.

Low Key:
Low key lighting is usually used with a fill lighting or a reflector instead of a traditional 3 point lighting. This type of lighting contours the side of an object or a person which can create a very bright outline behind the model.

Fill Lighting:

This type of lighting isn't usually used on it's own as it is a weak and soft light, meaning it is mostly used to soften sharp shadows.

How will this impact my plans?

Since I'd like to have a strong (yellow/orange) light behind the model, I would either use a natural source of light such as the sun or I'll use a studio light with a filter or edit the colour in Adobe Photoshop. I've also decided to use this technique and add High Key and Low Key lighting to show off the details in the models face. I believe I'll be using a gold reflector to create a nice tone to the photograph. Therefore, I believe I'll most likely use the light facing 45% to the side and a golden reflector on the opposite of the main light including the back light.

Institutional Research

Date Researched: Monday 9th November 2015

Woofah Magazine
Source: http://www.woofahmag.com

Woofah is an independently produced fanzine covering either dancehall, grime, dubstep, bashment, roots or all points in between. This means that this company is independently published and sells its copies from their own website. This company does publish new issues once in a while meaning that their business is doing well, however they don't publish magazines at a steady pace. This magazine would be a great magazine to feature my own because they mostly focus on electronic music meaning that our target audience would be quite similar, however it is highly unlikely because their selling is slightly unpredictable.

Rock Sound
Source: https://media.info/magazines/titles/rock-sound

The magazine which was firstly published on 10th March 1999. "Rock Sound" is published by Freeway Press Inc. Rock Sound is a British magazine heavily focused on rock and slightly electronic.The magazine aims at being more "underground" and less commercial, while also featuring more well-known acts such as artists and bands. I believe that this company will be interested in printing out my magazine because they had a dubstep issue featuring Skrillex and rock music is also quite similar to dub-step, my genre is dub-step, however my chosen sub-genre does not match heavy rock as much which could cause some problems with agreeing because it will likely bring the different kind of target audience.

Spin
Source: https://media.info/magazines/titles/spin       https://en.wikipedia.org/wiki/Spin_(magazine)
http://www.ibtimes.com/memoriam-magazines-we-lost-2012-956388

This magazine was first published by Spin Media which is a digital publisher Bob Guccione Jr. that owns a number of pop culture websites meaning they publish artists and bands ranging from Katy Perry to Nine Inch Nails and Gorillaz . Their first issue was released on May 1985, however they do not produce any new issues since 2012. This company would be great to print out my magazine since they feature pop culture and dub-step in their magazines. However, they stopped because many magazine companies had closed their issues, due to the "digital age".
Spin mostly focuses on Pop Culture because it is the most popular music genre meaning it would get them more audience. Spin media also publishes different websites such as, Buzznet, Idolator, Stereogum, Vibe and The Frisky. These websites are mostly music blogs and news where people can share and view different kinds of information.

Rolling Stones
Source: https://en.wikipedia.org/wiki/Rolling_Stone    https://en.wikipedia.org/wiki/Jann_Wenner
http://www.rollingstone.com/

Their first issue was released on November 9th 1967 by a company called Wenner Media and LLC. 
Wenner Media is published by Jann Wenner who was focused mainly on pop culture, however this publisher also publishes other magazines that are not music orientated, such as a lifestyle magazine called Men's Journal which is focused on outdoor recreation, enviromental issues, health and fitness, outdoors and fitness, The reason why I believe Wenner Media publishes different magazine genres is because they want to appeal more to male audience, for example the original website for Rolling Stones looks like a news website rather than a website that shows their issues and features music bands. However, I believe that they will be interested in adding my magazine to their list of titles because they also feature music from any genre such as hip-hop, pop music, rock and of course, dub-step. They will more likely agree because my genre is a mix of pop and dub-step meaning it might bring them and me similar kind of target audience, additionally their target audience like fashion so they could appeal to my magazine as well.

How will this research affect my ideas?

I've found out that most magazines I've researched are not heavily focused of dub-step music, instead they are mostly about rock, pop and electronic music. This made me realize that there is a gap in the market meaning that there is no competition, however this might not be a good or a bad thing since dub-step is a completely new genre. Although, that could also mean that there isn't a high demand for a dub-step magazine which is why I chose to do a sub-genre of Chillstep because it has vocals and melody like pop music which is in higher demand. From my research, the best magazine that matches to my theme is Spin because it has a wide variety of music genres and it also featured bands such as Daft Punk and Moby which is electronic music. However, they stopped selling copies so my second best choice was Rolling Stones because they also feature different music varieties and they have very similar target audience.

Costume and Props Research & Planning

The model of my magazine will be preferably a female because my chosen sub-genre is chill-step which heavily relays on female vocals and beats. The colour theme will most likely consist of yellow and red or blue. The reason why I chose these colour combinations is because I want the magazine to be eye-catching but also match with my theme, which is dub-step so I want to make it look slightly natural and slightly colourful.

I will photograph the model against the sun to get a yellow outline of sunshine behind her face/body whilst using a flash to capture her front and not cause any shadow which will create a nice professional look. This photo shoot should be made either in the morning or evening because it is considered as the best time of the day to take photographs, which is the 'Golden Hour' meaning that at this time of day, the light has a warmer tone and a softer colour.

It would be also a good idea if I could photograph the model in the studio with light equipment mostly facing from the rear of the camera to create a bright light behind her. It would also be easier to manipulate the light in order to gett he desired photograph.

source: Google images

Requirements for a model: My model should look quite young to appeal to my target audience, for example she should be preferably from 16 years of age to 25 because my target audience is mostly about at this age. I also want her to have light coloured eyes such as green, blue, hazel or gray so I could Photoshop and enhance the colours easier. I would also like the model to have either blonde, light hair or toxic red hair. If the model has blonde hair, I could Photoshop it and change the colour to red easier because I prefer working from light to dark, which also will give a more professional outcome than a dark hair model. The reason why I chose red hair is because it matches with my dub-step genre and it will also capture attention of my audience, because red is a strong and visible colour.

Example.    Source: Google Images

Potential colour combinations of the outfit: 

I have chosen two shades of blue and a shade of yellow to match with my magazine theme and the red hair. I will be using yellow and red as my main colours to capture people's attention, blue will be my secondary colour which will be in places I believe are not that important. White could also work for a secondary colour as it isn't very eye-catching on it's own.

Clothing Ideas: I'd like my model to have a 'laid back' and a modern clothing style because my genre is about relaxing, meaning that it will give a clear message to the potential customer. 

• I'd like a modern style because my target audience loves fashion, meaning that they follow latest fashion trends.
• I think the clothing style could also look fun and happy to apply the emotion onto the reader.
• A skirt may enhance the body type of a model by adding a curve to her waist.

Examples. Source: https://www.pinterest.com/ijltifam/music-genres-fashion
I believe that I will be working with the fashion style of the first image above.

Available clothes that would make an outfit for a magazine cover

Coat:

I have chosen a white coat because it looks quite modern and trendy, it matches with the season and it's colour is good as it is bright and it won't take away all of the attention from the model, it will also match with my magazine colour theme.

Availability: coat is available at all times by borrowing from my friend so no cash needs to be spent. The coat is also in a great condition.





Jumper:

I've decided to use a yellow jumper because it matches my colour theme quite well as I want the outfit to match with the theme I am going for. This jumper also matches my fashion style.

Availability: Available at all times,  the jumper is a possession of mine.

Scarf:

Picture to be added later

I've also decided to get a white scarf because it would match nicely with the coat since it's similar in colour, a white scarf would compliment a model's face, and it would also indicate that the surroundings are cold so the reader get's the right message.

Availability: Uncertain but possible. The scarf belongs to my friend and the scarf is in a great condition.

Cardigan:

Picture to be added later

I believe I'll use this clothing for another picture for my contents page, I have chosen this cardigan because it is also white meaning it matches the front cover

Availability: Uncertain but possible. The cardigan belongs to my friend and the cardigan is in a great condition.

Leggings:

These leggings match my chosen style very well and they also have a  blue colour theme which also matches with my chosen theme 

Availability: Uncertain. Nobody I know possesses these leggings, They have to be bought from the internet.

Makeup Ideas: I'd like my model to have a natural makeup look. In detail, I'd like highlighted tear ducts, an eyeliner pencil next to eyelashes, a peachy blush, pink lip gloss, eyebrow pencil, a brown mascara and foundation. I want the model to appear attractive in a pretty or endearing way, which makes her ready for a photo shoot

Examples.  Source: Google Images. 

Expression and position of my model: I am planning to do a photograph from waist up  or full body. The model should look directly into the camera lens as if she is making eye contact with the audience, which will also capture their attention because the first thing people notice in a model is the face, eyes and hair. I also think that the model should show expression such as smiling, laughing or being excited/surprised because that emotion can be carried on to the reader, which will improve their mood meaning that they will more likely be satisfied with the product.