Monday 21 March 2016

Question 4

The image above is a visual representation of my target audience for my final product.

At the beginning of my research, I looked into different existing magazines such as Rock Sound and Mixmag to find out more about their target audience and I discovered that majority of their audience are male and are also young (they are aged between 18 and 25). This is because this type of music is quite modern and audience like to visit places such as gigs, concerts and clubs and more males enjoy this type of music because this genre is known for disliking authority and the need to be unique, this genre is also considered 'hardcore'. 

To make sure this research is accurate, I made a questionnaire and found out that there are slightly more males than females but there isn't a big difference as a 45% of my audience are female, therefore I decided to make my magazine appealing to both genders equally. For example, using gender neutral colours and design as well as using a non-provocative female model.  

Friday 18 March 2016

Question 3 Magazine Distributor

(This magazine what publishers would be suitable to market my magazine).
(This Power Point covers the topics of advertising my magazine using different methods).

Wednesday 9 March 2016

Question 3



This Prezi explains the stages of production and goes through Publishing and Marketing of the magazine.

A distributor is an individual or a business that purchases non competing products, warehouses them and resells them  either to the consumer itself or to another individual that will sell these goods to the costumer, in other words a retailer. In this case, a distributor will try to promote the magazine so it keeps high in demand in order for the product to be sold at a shop or a market. The distributors not only can support in promotion and demand of the magazine but also provide a range of goods and services such as product information, credit, after-sales services and technical support to their customers. In order to make it legal for the distributor to sell third parties, they must have a clear contact and licensing deals such as documents stating that the distributor itself isn't profiting illegally or things such as copyright contracts. There are other factors a distributor and a magazine owner need to agree on such as the amount of time the distributor will promote the product and providing the magazine owner with regular accounting statements.

However, a distributor can be quite expensive because the distributor fees are deducted from Net process suggesting that the profit from sales has been marketed. This means that a certain percentage of the profit coming from the sales of the magazine copies will be used for promoting and advertising the magazine. Distributors need to decide at what location they need to catch the audience's attention picking the most suitable place for the magazine. For example, they need to consider the age, gender and what places the readers would go on a regular basis.